1. Basic Website Requirements

Google will not approve a site that feels temporary or insecure. Your foundation must be professional.

2. Original & Value Content

This is the "Value" check. Google's AI can now distinguish between helpful, human-written content and low-effort AI spam.

3. Mandatory Legal Pages

These are the trust signals. They must be easily accessible from your footer or menu.

Strict Rule: Legal pages must be fully written, match your site topic, include your website name, and your contact email. Copied templates without customization = rejection.

4. About & Contact Page Mastery

The About Page (E-E-A-T)

Google checks ownership clarity here. Your About page must clearly include:

The Contact Page

Must include a working email address (Gmail is allowed). A contact form is preferred and must be visible from the footer or main menu. Fake or hidden contact info = rejection.

5. Site Navigation & UX

A site with navigation issues is a "bad experience" for advertisers. Ensure your site flows perfectly.

6. Policy-Compliant Content (The Red Zone)

Your site must be "family-safe" for major advertisers. Avoid these prohibited niches:

7. Traffic Truths (Myth Buster)

Many bloggers believe you need millions of views to get approved. This is a myth.

8. Design & Theme Quality

9. Applying Correctly